Join the Urban Cotton Community

From artists, to photographers, graphic designers, graffiti artists and multimedia designers: Urban Cotton is always open to new creative talent. Interested in a collaboration? Please contact us via info@urbancotton.nl and leave your details and a preview of your portfolio with us. We will then contact you to discuss the possibilities for cooperation. Need advice and tips? Read the Artists Manual below.

Artist Handbook

Urban Cotton makes it easy to sell work to a worldwide community of art lovers. When you sell your artwork via our platform, as a creative you will (dependent on some options) 75% to 80% of selling price. Urban Cotton facilitate promotion and sale of your work, shipping costs are passed on to our clients. This way you only have to worry about the costs of the production and the packaging material of your work. We guarantee safe payments via bank transfer or PayPal. Our team ensures that our creatives and artists are financially protected with every sale.

View the step-by-step checklist to start selling your artwork on the Urban Cotton platform

One of the first things you need to do to start selling on Urban Cotton is to photograph your artworks so that you can share your work with art lovers.

Your image must be:

• A JPEG file in RGB color format (not CMYK)
• At least 1200 pixels x 1500 pixels
• Less than 50MB

Read below for some tips and important information about making high-quality photos of your artworks.

Color Balance and Exposure – The color of the room, temperatures and use of flash can all distort the color balance, resulting in blues, yellows and greys that really should more closely resemble white.

Harsh Shadows and Reflections – Ensure your light-source provides even color and no directional shadows or reflections, which can distract from your artwork.

Noise And/Or Compression – Avoid excessive noise by using a low ISO, (ideally between 100-200), or by shooting in sufficient light. (A cloudy day can be ideal, as the clouds work like a giant softbox). Check to ensure your camera is shooting at its highest quality settings and the file is saved at maximum quality.

Out Of Focus/Motion Blur – Review images at 100% when choosing the best shot, to ensure you also choose the best focus. (By shooting with sufficient light, you decrease the likelihood of camera shake when shooting hand-held).
Post- Production Over Filtering – Some files may benefit with post-production by adjusting color, brightness or contrast to more closely resemble the actual artwork. However, files that have been heavily post-processed, affecting confusion of medium or quality (color range) of artwork are subject to deactivation.
Upsampling – Increasing the file size only decreases quality. Instead of the misconception it will allow a file to be printed at a larger size, it actually decreases the quality in which the file will print.

Intrusive Digital Signatures Or Text – Artwork celebrates the signature of the artists, representing ownership and creation; however, digital watermarks or in camera date and times make your work appear less valuable.

You will be asked for the following listing information when uploading your art:

Artwork Title.

Artwork Description. – This is a great opportunity to mention what materials were used to create the work; what type of surface the work was created on; is the artwork framed or unframed; and do you have any recommendations for framing or installing the work?

Date of Creation. – When was the artwork created?

Artwork Price. – When pricing your art, it is important to adopt a consistent fact-based price structure. As an artist, you should always be prepared to explain how and why you set your price. Prices need to be based on recent sales, the cost of labour and material, and comparisons with similar works. Compare your art to what sells, not what does not sell.

Category – Medium – Style – Subject Matter. – This information will be especially useful for Search and Browse features. The more information you input, the easier it will be for collectors to find your work!

Dimensions. – This is incredibly important information! Collectors often intend to hang artwork in a specific space, so please make sure you input the correct dimensions in either centimeters or inches.

Finding out more about you as an artist is very important to art collectors who are considering buying your work, as well as to our own curators when selecting artworks.

Your bio should include such information as: where you were born and raised; where you currently live; your education; prizes and awards you’ve won; exhibitions that you’ve taken part in; and collections (both private and public) that include your work.

We recommend that you include the following info in your bio:

  • Where you were born and raised
  • Where you currently live
  • Your artistic influences and where you draw inspiration
  • Your medium(s)/technique(s)of choice and why
  • Whether you’re self-taught or received formal education/tutelage
  • Artists you’ve worked under/with
  • Prizes and awards you’ve won
  • Exhibitions that you’ve taken part in
  • Collections (both private and public) which include your work.

Pricing of your Artwork

The correct pricing of your original work is crucial for the sale of your work. As an artist, you must always be prepared to explain how and why you came to your prizes. That is why it is very important to use consistent and fact-based price principles.

If you are a beginning artist, below are some basic principles for you.

Prize your art based on similar items. Set prices similar to those of other artists with similar experience and working with similar resources. When you compare your work with others, you have to take into account factors such as: size, technique, material and merits of the artist (such as prizes, exhibitions, press, etcetera) because they influence the price. Always look at art that has been sold, not art that has not yet been sold, when you compare prices.

It is common for new artists to set prices based on time, labor and material costs. Set yourself a reasonable hourly wage, multiply that by the number of hours needed to make the work and add that figure to the cost of your materials. For example, if the material costs are € 50, – your hourly rate is € 20 and you have spent 20 hours on creating the art, then the work should be priced at (€ 50 x 1) + (€ 20 x 20) = € 450.

You also have to be consistent in your prices. If a work is offered through multiple channels, you must ensure that the price is consistent everywhere. Also be consistent with price determinations in your portfolio. For example, larger works must consistently be priced more expensive than smaller works.

Broaden the attractiveness of your portfolio by offering work for different price categories. If someone likes your work, but can not afford a € 3000 painting, they may find a € 500 painting affordable.

You can always raise your prices after you have sold a number of works and actually have evidence to justify a price increase. Keep a record of all sold works and the prices for which you sold the work. Remember that it is much better to competitively praise and sell your work in order to generate fame (which may increase prices in the future) than to stay with unsold work.

If your artwork is sold, the costs for packaging the artwork and the costs for shipping are the responsibility of the artist. The costs of packaging materials and shipping must therefore also be included in the price of the artwork.